The spunky, devoted gamer girl has been skipping into the spotlight more frequently as video games have become a staple of home entertainment. The old clich? of the unpopular dorky girl sitting in her mother's basement is long over, but there still seems to be a disconnect between what true gamer girls want and what is out there for them to play and experience in the gamer world.
Stereotypes AhoyWhen you type ?gamer girls? into a search engine, barrages of scantily clad porn-looking vixens will flood your screen. Maybe she's wearing nothing but a strategically-placed Guitar Hero guitar, Photoshopped to perfect proportions and happens to be licking a PSP seductively as she beckons the camera with her eyes. This is not what a gamer girl is.
It's also a safe guess that the girl dressed up like Princess Peach at the Halloween bash probably doesn't have a clue how to use Shiva's life serum when the T-Virus starts to take hold. Real gamer girls generally don't run around seeking attention for being someone's fantasy of what an ideal gamer girl should be. They live their regular lives, play newer games on Zynga or the best online casino's and can still boast the highest score in their favorite traditional video games. If you want to market to a real gamer girl, the old philosophy of sexing it up and ?shrink it and pink it? isn't going to cut it.
Stats Don't LieWomen's gaming trends tend to sway more heavily toward social gaming that allows them to multi-task and share the experience with friends.
According to The Verge, ?Zynga's games boast more than 300 million monthly active users. It claims its players are performing one million in-game activities every second, and more than 55 million people from all around the world play at least one of Zynga's games every day.? And most of these gamers are women.
The book ?Beyond Barbie and Mortal Kombat? reveals ?about 38 percent of video game players and 42 percent of online game players are female. About 70 percent of casual gamers are women. Estimates vary, but it is clear that women have become a major subgroup in gaming. Yet the industry still ignores them.?
Marketing FinesseThere is a clear need for marketing and game content to be tailored more toward actual women. While it's a given that 13-year-old boys like to drool over the prospect of Olivia Munn playing PS3 in her panties, that's just not going to cut it for girls who are serious about gaming. There are plenty of real girls out there who don't want to see another pink virtual kitchen for them to play in.
According to The Wall Street Journal, ?making games for girls has had a transformational impact on Ubisoft. The company in 2004 also began sponsoring an all-female team of game players called Frag Dolls, to help promote women in gaming.?
Although the Frag Dolls play games like Left 4 Dead and Gears of War, Ubisoft still continues to push games like ?Your Shape? and ?Petz? into the limelight.
For those looking to connect with women gamers, from a business perspective or personally, involve them in the process of creating the games and take time to actually absorb their feedback. Don't tell them why you like it, ask them what they would like and listen.
Eight Reasons The Elder Scrolls Online Will Be Awesome
As you're all no doubt aware, The Elder Scrolls Online - currently in open beta - will be launching in a few months or so. In light of both the new release date and all the hype surfacing around it, I've decided that, over the next two weeks, I'll be looking at all the reasons to look forward to it...and all the reasons we shouldn't.
League of Legends or DOTA 2?
The debate between Dota 2 and League of Legends has been raging almost since the two games were first released. But which game is REALLY the superior of the two?
Ten Fictional Settings That'd Make For Awesome MMOs
Let's look at a few settings, worlds, and stories I'd love to see made into MMOs. I'm sure you'll agree, all the entries on this list have the potential to be downright awesome.
MMO Year In Review: 5 of 2013's Biggest Dick Moves
People are dicks - particularly on the Internet. While that shouldn't come as any great surprise, occasionally we come across someone whose level of sheer dickery reaches legendary proportions. As we move into 2014, let's take a look at a few such individuals from the previous year.
Censorship Spells Trouble for League of Legends Patcher
Internet filtering has been a hot button issue for the past several years. With the slow gutting of protective measures like Net Neutrality, and with governmental powers seeking an end to online anonymity, it's rather harrowing to see the slow progression of political and social policing of the internet. Recently, after about a year of lobbying, the United Kingdom enacted a piece of legislation that many have come to call the "UK Porn Filter." What the filter requires is for British ISP's to implement filters and controls, which are on by default, that will block access to "violent material," not imited to "extremist and terrorist related content," "anorexia and eating disorder websites," and "suicide related websites."
Five Things Riot Needs To Do With League of Legends
The folks at Riot already have their work cut out for them moving into Season 4, and they?re doing a damned find job of weathering the transition so far. That said, here?s a few changes we?d like to see as the new season draws near.
The Five Best MMOs of 2013
2013 was quite a year for MMOs. Not only did we enjoy a whole host of strong releases; a bunch of already excellent games were made even better. Here's just a few of MMO Attack's favorite MMORPGs of the year.
Five Trends That Reshaped MMORPGs In 2013
It's been a hell of a year, hasn't it? As we move into the first days of 2014, let's take a look back at how the world of MMOs has changed - and how that might impact the future.
Best Free MMORTS and Strategy Games List (2014)
A top 10 list of the best free MMORTS and strategy games so you can give them all a try in one place and not have to worry about scouring the internet to find the best ones
The Lack Of Quality In The Survival MMO
We've seen an abundance of new titles join the genre this year, most hot on the heels of the incredibly popular DayZ mod from ARMA II, but they all seem to share a certain lack of quality and polish