“Angry Birds” creators see themselves as more than just a “game company”
Everyone knows about this mobile game, Angry Birds. It is one of the most popular ones out in the market right now. It has seen over 700 million downloads all over the world. With its new release of Angry Birds: Space, Rovio has proven themselves that they are wanting to expand further.
They have partnered up with National Geographic in order to promote their newest book, Angry Birds Space: A Furious Flight into the Final Frontier. The purpose of the book is to teach its readers about space and the universe, including planets, stars and galaxies.
"It's not just the launch of a game, it's the launch of a franchise," said Rovio CMO Peter Vesterbacka. "It's bigger than most movie launches in Hollywood. Rovio is one of the first brands to launch from the digital to the physical world."
Vesterbacka made a comparison of Rovio’s company to Disney and inferred that their definitive goal is to become a multi-media company and not just a gaming company. Vesterbacka replied, "We sold 25 million plush toys last year. For us, it's about making Angry Birds available everywhere."
The general manager of Rovio had mentioned that he is “excited” to be onboard with NASA and National Geographic to further their goal of wanting to be more than just a gaming company. He said, "Science and education are very important to us, and we're very excited to have NASA and National Geographic as launch partners on Angry Birds Space”.