Developers continue to claim that pay-to-play is the only viable financial model for an MMO game looking to maintain a reliable subscriber base and regular updates. However, Bioware's Star Wars: The Old Republic has shown that the free-to-play route is the way to go after an announcement from Electronic Arts president of labels, Frank Gibeau.
Although the games release wasn't as rocky as previous MMO games it became obvious very quickly that Star Wars: The Old Republic would struggle to maintain a subscriber base with the pay-to-play financial model. EA announced that the game would become free-to-play last year and it went through on November 12th.
Since then the game has surpasses all expectations attracting over 1.7 million news players and 500,000 regular subscribers. Overall, the transition to the free-to-play model has more than doubled the monthly revenue for EA and Bioware.
"Since it was induced in November, we've added more than 1.7 million new players on the free model to the service," Gibeau said. "And the number of subscriptions has stabilized at just under half a million.
"The really interesting thing that's happening inside the service right now is monthly average revenue for the game has more than doubled since we introduced the free-to-play option. And as we look forward, we're going to continually invest in new content for the service and for players every six weeks or so."
Free-to-play, whether you love it or loathe it, announcements like this prove that you can still have a high-quality MMO without forcing monthly payments.
Hearthstone's Curse of Naxxramas, Ghost Recon Phantoms and more! | The Daily XP April 11th
Your Daily MMO and MMORPG News for Friday, April 11th. Today Ayodele discusses Ghost Recon Phantoms, Hearthstone and Electronic Arts.
Lord of Ultima Shutting Down, World Fishing Tour, Rust and more! | The Daily XP February 12th
Your Daily MMO and MMORPG News for Wednesday February 12th. Today Bethany discusses Lord of Ultima, Rust and World Tour Fishing.
Lord Of Ultima Closing Down
Electronic Arts today announced the latest MMO to go the way of the Dodo with the announcement of the official closing date for its aging MMORTS game, Lord of Ultima.
Weekly News Review - January 17, 2014
Our weekly MMO and MMORPG News for January 17th
Ground Forces, Warhammer Online, Red 5 Studios and more! | The Weekly Loot Ep 83
The Weekly Loot is MMO Attack's Weekly MMO and MMORPG News Show hosted by Kirk! Watch for a chance to win a $20 Steam Gift Card!
Dawngate Closed Beta, War Thunder Ground War, TESO and more! | The Daily XP December 5th
Your Daily MMO and MMORPG News for Thursday December 5th. Today Bethany discusses War Thunder, The Elder Scrolls Online and Dawngate.
Dawngate Closed Beta Begins Today
Waystone Games and Electronic Arts today announced the beginning of closed beta testing for the eagerly anticipated free MOBA game, Dawngate.
EA To Hold Star Wars License For Next 10 Years
Blake Jorgensen, Chief financial officer at EA, recently discussed the Electronic Arts partnership with Disney and Star Wars at a UBS Conference, revealing that EA will control the video-game aspect of the award-winning franchise for the next decade.
Command and Conquer, Grand Theft Auto Online, FFXIV and more! | The Daily XP October 29th
Your Daily MMO and MMORPG News for Tuesday October 29th. Today Kelsey discusses Grand Theft Auto Online, Final Fantasy XIV and Command and Conquer.
Command & Conquer Free MMO Closed Beta Dated
Victory Games and Electronic Arts recently announced that the highly anticipated Command & Conquer closed beta will begin the week of November 25th.