Looks like Microsoft can't give up the need for more money. Microsoft is launching a set of new TV advertisements that will be on Xbox Live. In order to add onto the deal, it is said that there will be a variety of new channels for the US users to have as well. Is that enough to make up for what is to come in regards to the advertisements?
"With the growth of Xbox Live, advertisers no longer have to choose between digital and TV advertising - we're offering the impact of TV and the interactivity and addressability of digital in one platform," said Microsoft's Ross Honey, general manager of Xbox Live Entertainment and Advertising. "As more and more industry leaders like ESPN work with us to help monetize their content on Xbox Live, TV media buyers win with the ability to extend their standard TV spots to this highly engaged consumer audience."
Microsoft has recently relished a huge increase in advertising revenue from Live. The service has earned Microsoft 142 per cent more ad cash since 2010. Looks like they are wanting to continue that increase in revenue.
US Gold subscribers now spend an average of 84 hours a month signed in to Xbox Live, with entertainment app usage recently surpassing online multiplayer gaming for the first time. Looks like Microsoft's strategy was a well-planned one. We'll see just how well they do.
Eight Reasons To Wait Before Going Next Gen
As you are at this point no doubt aware, the “next generation” of gaming has finally arrived. Last month, Sony and Microsoft unveiled the latest iterations of their home video game consoles: the PlayStation 4 and Xbox One, respectively. Neither system is actually worth buying right off the bat, though. I've some very good reasons for this stance.
Next-Gen Free to Play Wars, City of Steam, SMITE and more! | The Daily XP October 23rd
Your Daily MMO and MMORPG News for Wednesday October 23rd. Today Bethany discusses City of Steam, Microsoft's Xbox Gold Membership and SMITE.
PC Game Technology Needs To Evolve
After recently having the opportunity to sink some serious time into the Wii U I got to thinking. Why hasn't the PC taken any serious leaps outside of typical hardware?
Scott Pilgrim VS The World - Online Multiplayer DLC
After promising the content last August, Ubisoft finally releases Online Multiplayer and Wallace DLC for Scott Pilgrim VS The World: The Game.
Arctic Combat - New Content and Partnership
Big news coming in from WEBZEN and and Arctic Combat in the form of new maps, weapons and partnership.
The Ideal MMO - The Perfect Wrestling MMO
Blaine takes a look at another area of the MMO world that has received next to no attention over the years, the concept of online wrestling MMORPG games.
The Ideal MMO - A True Wild West MMORPG
The Wild West has long been an obsessions of the modern day era. The lawlessness, the battles of pride and honor and in true heroic fashion, the damsel in distress. However, we've yet to see an MMO that has been able to capture all of these elements.
Tamer Saga - Huge Improvements To Pet System On The Way
Exciting news for Tamer Saga players, Yeepgame have just announced the opening of 2 new servers planned for January as well as the contents in the highly anticipated pet system update.
Critical Hit - MMO Sports Games
In today's MMO industry we have access to almost as many genres as our console counterparts but there's an undeniable difference in quality, especially in regards to sports titles.
Power Rangers Online - Open Beta In Full Swing
Nope, it's not a misprint. Power Rangers Online is a real MMO game and the open beta has just begun in Korea, expecting to run through until January 3rd.