Zynga launching platform for non-Facebook gaming
Zynga is trying to diversify beyond its signature Facebook games. It's corporate website Zynga.com will no longer be just about the company — it will also be a platform that features the company’s most popular games as well as titles by other publishers. Zynga.com will include Social Stream, a feature which lets you play in real time with your friends and find new ones.
The site, which is set to go live in a few days, will feature Words with Friends, CastleVille, Zynga Poker, Hidden Chronicles and CityVille, the company announced on its blog Thursday. Zynga has partnered with MobScience, Row Sham Bow and Sava to develop games for their new platform.
And although it sounds like Zynga is trying to create its own social network, CEO Mark Pincus writes otherwise in his blog entry. “We built Zynga.com to complement [Facebook's] pervasive social graph.”
Using Zynga.com, other publishers will be to “extend the reach of their games and connect to even more players,” Pincus wrote on the blog. “Later this year we’ll make our platform available for all social game developers through a Zynga API,” he added.
Though Zynga has an enviable relationship with Facebook and generates 12% of that company’s revenues, Pincus’ company is looking to diversify its sources of income. Currently, 93% of Zynga’s revenues come from Facebook.